Why small businesses should be on social media?

With 1.7 billion (approx.) active users on social media platforms such as Facebook….the question is why some small businesses aren’t using social media to reach their target audience! Social media is ‘mainly’ a free platform for businesses to market their company and products to potential customers with the option to pay for advertising.

5 reasons why small businesses should be active on social media:

1. Understand your customer – Social media platforms gather data about customers for businesses, this data can then be used to better target information and products at customers. It also helps businesses understand the best time for posting content on social media.
2. Quick and easy to share content – Within minutes a business can share information with their customers. They can do this through sharing blog posts, videos, offers, sharing other people’s content and much more.
3. Build a relationship with customers – Customers will be more loyal to a business that provides them with valuable information by sharing educational rich content about topics customers are interested in.
4. Build awareness around the business brand and build a community of loyal customers – Social media can help a customer connect with your business and their connections on social media can see that they ‘like’ your brand. Customers who are part of the brand community online, can discuss their common interest in the business. From this community, businesses can gain information about what their customers want and need from the brand.
5. Social media helps direct more traffic to your website – By promoting your website and business on social media it drives more traffic to your website and by posting content on social media that your customers think is valuable they will share it on their social media pages and this increases your search engine ranking.